Friday, July 22, 2011

Figuring It Out - Days 344-348

Heartsong Cookies is morphing into a business...a full-fledged business.  Not a hobby or a dalliance.  Problem is, this small business of ours is having a challenge figuring out exactly what it wants to be when it grows up.  It is kind of like a senior in high school ready to embark on a life adventure.  Opportunities and dreams abound. 

If the business had wealthy parents, it would go to the Ivy League...a little retail space with a compact, well-organized kitchen and a large work island for classes and parties.  We would fill the kitchen with the people we love so much...encourgaging creativity, building self esteem and inspiring dreams.  We would teach the art of baking and encourage a sense of community.  We would laugh and get a little rounder together.  Our hearts singing every step of the way.

Or maybe a state school...with a little help from a Kickstarter project, we would find a cute, little vintage ice cream truck and dress it up in Heartsong finery.  Inside would be baskets of cookies on the shelves and an icy milk slush machine.  Pump bottles of coffee syrup, chocolate syrup, strawberry, blueberry and almond syrup would be perched on the counter ready to flavor an icy cold milk treat to go with the freshly baked cookie of the day.  A flavor that was created by our customers...like "The Morgan", an Andes Mint S'Mores Cookie.  The line outside the truck would be long.  The smiles would be plentiful and the tummies happy.  We would have followers anxious to find out the next stop on the Heartsong Cookies and Moo Truck Tour.  Our truck would go to farmers' markets, festivals and fund raisers for schools and causes we believe in.  We would give back to the people we love so much and our hearts would burst out in song.

Unfortunately our little business doesn't have rich parents...only me and Mike.  And that Kickstarter project just doesn't seem to want to write or film itself.  So for now instead of the Ivy League, I think our little business will be staying home and going to community college.  Lake Mary and Maitland Farmers' Markets and B3 Cafe are great places to be.  We can still encourage community, creativity, dreams and happy tummies.  Our hearts humming as we figure it out.

Many hugs,
Kathy

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